Reporting A Fake Site

Someone in the world of Facebook has published a fake fansite in the name of Jenifer Brening.  This is not an ordinary fansite, it claims to be her and posts as if it were her.  Very clearly it is not her.  With the DSDS programming coming on, this could pose a problem.  The site has purchased over 6000 page likes, so right now it has a large page reach.

Every true fan of Jenfier’s might to do a simple thing for her.  Using the images below as a guide, go to the fake site and report it as a scam.  The site is located at:  https://www.facebook.com/jeniferbreningofficial?fref=ts .

Facebook has an article on reporting scam pages located at https://www.facebook.com/help/www/181495968648557 .

Jenifer can also claim the page and merge it with her own.   The fake Likes would make traffic stats difficult to interpret, though.  Facebook has instructions for claiming a page here.

Meanwhile, let’s bombard the page with complaints to Facebook:

       

 

Social Media Done Right

When we talk about Social Media, there are about as many opinions on what it is as there are people to express them.  We know about Facebook ads, and Twitter, and LinkedIn and all the thousand others.  But what is the bottom line?

It’s People connecting with People.  It’s taking your story and bringing it to your own specific audience in an up front personal way.

In the old days, before instant messages, if you had a problem with your brand, you may go on for years before word really spread that you weren’t that hot.  The slide down would go on and maybe not get noticed by your customers for quite some time.  Maybe it would not be noticed by you until it was too late and the damage was done.

As I heard Gary Vaynerchuk say in a keynote address in Las Vegas a few years ago, “Before, if you were a restaurant, you could get away with having some cockroaches in your kitchen.  Today some minimum wage employee is snapping pictures of the cockroaches and putting them on Twitter for the whole world to see.”  You have to run a clean ship.  When those cockroaches appear on Twitter, the smart thing to do is address it that day, as soon as it leaks out.

People that are loyal to your brand respect you for that.  Fro meeting things head on.

But what about us little guys?  Us guys trying to make our own dent in business? Social Media is the new gate keeper.

The best example is to look at some rising entertainers and see how they utilize SM to engaged their audience.

In Bayern Germany, there is a budding young teenage singer, name Jenifer Brening.  Jenifer is 17 this year and she is an amazing young lady.  She has the voice that captivates, the beauty that enthralls, and an energetic stage presence that keeps audiences engaged.  Inside Germany, it is natural that she would be a budding talent with a very bright future.  But what about the rest of us, the rest of the whole world.  In the old days, we might never have been made acquainted with Jenifer.

With social media, Jenifer is reaching audiences around the world and making fans in every country.  Beyond the talent what is Jenifer’s secret?  Simply put, it’s engagement.  Whether by shrewdness or simply instinct Jenifer interacts with her fans.  Whether on Twitter, Facebook, or Instagram, if you comment on Jenifer’s posts she will acknowledge your effort with a Like, a comment, or a share. That’s powerful.

What does that do?  It makes you feel special.  There is something about the people you admire stopping their busy day to interact with you.  It builds intense loyalty to a person and to their brand.  It doesn’t matter if it’s an entertainer or the president of Pepsi.  People do not easy forget when they have been acknowledged.

Try to remember, you can have all the cool Social Media bases covered.  You have a Facebook page, a Twitter account, a LinkedIn profile. So what?  Are you using them to connect with the people who spend money with you.  Do you become transparent and personal.  It’s the key.

Have Site, What Next?

Okay, you’ve got your site set up and you’ve a very functional store in the backend. Now what? How are you going to make money with this thing?

People have got to buy something. That is your bottom line. You can have the best site on the whole Internet, you can have the best prices of anybody on anything that you can think of, and if people don’t come in and buy you don’t have anything.

Now it’s your time. It’s time to be honest and let’s answer some basic questions.

  • Why am I different?
  • Why would people want to buy for me?
  • What makes me stand out from the crowd?
  • If it comes between me and Amazon.com who wins?

Solving people’s problems is what will separate you from every other site on the Internet. People come to you because they seek answers to whatever life problems they have at the moment. You solve their problem and they will buy your stuff to solve it with. Now that may mean that you give away a ton of information to people who will not buy. But with enough traffic a small number of people buying your products faithfully will totally change your financial life.

So your immediate problem is, what can I have on my site that will draw people in that will solve their problems and that will bring them back to me to buy. The answer to that question will be different from site to site. Maybe you need to publish an e-book that tells people how to use what you have to offer. Maybe you need a site that has a discussion forum that can become a community of the people that faithfully use your product or service. It doesn’t matter that the Internet already has lots of whatever you do. You do it better. You do it more personal. You connect with people better than the other sites and they will come to you. You will be the go-to authority  and you will be the one that banks.

In the old-school way this wasn’t the way it was. The town mechanic was always stingy in dispensing any information that he had. His thinking was, the more you knew the less you needed him. Now we realize that a consumer empowered with knowledge is simply trying to make an informed buying decision. If they’re going to hire a service done they’re still going to hire it done. But chances are they will hire the person who has gone the extra mile to provide them with good information to make a good buying decision. It’s a win-win situation.

Figure out what it is you really do. Find out who your market really is. The tighter, the more niche the market the stronger your chances of being successful within that market. And be prepared to load your site down with all the legitimate information that you can create, with all the pictures, all the diagrams, all the how-to tips. Plus, something to put there that those people will buy. You do that enough and you will be successful in bringing your business online.

Search Engine Optimization

Optimizing your website for the Search Engines has long been a controversial thing.  Even experts disagree on the basic effectiveness of the whole practice.  Most of us agree that there is indeed some things that you can do, behind the scenes,  to enhance the opinion that Google, Bing and Yahoo may have of you.

That being said, how much is enough?  How much is too much?  That depends on your site.  Is it trying to reach a global audience or a local one?  Is it a brand that you have worked long hard developing, or is it more disposable?  What you you trying to accomplishing?

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Social Media

There’s that buzz word again — Social Media.  Facebook, Twitter, MySpace, LinkedIn and a hundred others you have probably never heard of.  they can all be shrouded in mystery but somehow we know that we have to have a handle of them these days in order to really make in today’s online world.

Utilizing social media in your online marketing efforts doesn’t have to be a huge puzzle.Even a modest effort, applied in the right places, can have very positive effects on how your customers view you and your company.

The bottom line in Social Media is relationships and business.

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