Why WordPress Again?

Because WordPress is the best.

Gone are the days when your website quote is expressed in the number of pages.  A website that is 3 or 4 pages is worthless for most of today’s business needs. Today’s web experience is about content.  Content and lots of it.  customers want answers to questions.  Search engines want to deliver your answers to life’s problems to their inquiring users.  All things being considered, the search engines will deliver websites to their users that, in their minds, provide solutions.

A good website has to manage and deliver that content quickly and efficiently as well as look good while doing it.  WordPress does all that and more far better than any other web site platform out there.

Let’s look at some reasons why WordPress is best.

Wordpress Logo1. Open Source.  The program is free.  It will always remain free.  It is designed by coders all over the world who are dedicated to developing the world’s best web site platform.  They are not shackled by corporate policies and board room bottom-line considerations.  Open source also guarantees integrity of the code.  Nobody is going to slip in any funny-business into the back end that cannot be seen because the code is encrypted.

2. Extensibility.  WordPress comes out of the box ready to go to work.  It is mean and lean.  Developers from around the world provide plugins and widgets that cause WordPress to do almost anything that is required of it.  Need weather info on you site.  There is plugin to make it happen.  Need to manage members or groups of users?  There are social networking plugins to keep your group connected.  Most plugins are free.  Some are at a premium.

3.  Search Engine Friendly.  The search engines love WordPress.  WordPress organizes the code used to serve the website in a semantically pleasing way to Google, Bing, and Yahoo.  The code passes W3C validation assuming the theme used is well structured.  A WordPress site is easily optimized to make the most of know search engine strategies for the best placement possible of the Search Results Page.

4.  Themes.  Probably the most excited aspect is the use of themes for site appearance.  WordPress handles the heavy lifting of the site.  All appearance details are handled by the site’s theme.  The total look of the site can be changed with the click of a mouse.  Seasonal decoration can be turned on and off when needed, usually without having to call your developer and paying someone to redesign the site.

 

Have Site, What Next?

Okay, you’ve got your site set up and you’ve a very functional store in the backend. Now what? How are you going to make money with this thing?

People have got to buy something. That is your bottom line. You can have the best site on the whole Internet, you can have the best prices of anybody on anything that you can think of, and if people don’t come in and buy you don’t have anything.

Now it’s your time. It’s time to be honest and let’s answer some basic questions.

  • Why am I different?
  • Why would people want to buy for me?
  • What makes me stand out from the crowd?
  • If it comes between me and Amazon.com who wins?

Solving people’s problems is what will separate you from every other site on the Internet. People come to you because they seek answers to whatever life problems they have at the moment. You solve their problem and they will buy your stuff to solve it with. Now that may mean that you give away a ton of information to people who will not buy. But with enough traffic a small number of people buying your products faithfully will totally change your financial life.

So your immediate problem is, what can I have on my site that will draw people in that will solve their problems and that will bring them back to me to buy. The answer to that question will be different from site to site. Maybe you need to publish an e-book that tells people how to use what you have to offer. Maybe you need a site that has a discussion forum that can become a community of the people that faithfully use your product or service. It doesn’t matter that the Internet already has lots of whatever you do. You do it better. You do it more personal. You connect with people better than the other sites and they will come to you. You will be the go-to authority  and you will be the one that banks.

In the old-school way this wasn’t the way it was. The town mechanic was always stingy in dispensing any information that he had. His thinking was, the more you knew the less you needed him. Now we realize that a consumer empowered with knowledge is simply trying to make an informed buying decision. If they’re going to hire a service done they’re still going to hire it done. But chances are they will hire the person who has gone the extra mile to provide them with good information to make a good buying decision. It’s a win-win situation.

Figure out what it is you really do. Find out who your market really is. The tighter, the more niche the market the stronger your chances of being successful within that market. And be prepared to load your site down with all the legitimate information that you can create, with all the pictures, all the diagrams, all the how-to tips. Plus, something to put there that those people will buy. You do that enough and you will be successful in bringing your business online.

E-Commerce

Want to take your business online? It’s never been easier to begin selling retail products online. Powerful shopping cart software can be had free of charge which can calculate shipping costs, handle sales tax, accept credit card payments, and even keep track of order histories and inventory

Whether you have an existing website or are building a new site from scratch there will be a shopping cart solution which will work for you. The major content management systems like Joomla! and WordPress have extensions that are available which make sure storefront is seamless with the rest of your site.

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Search Engine Optimization

Optimizing your website for the Search Engines has long been a controversial thing.  Even experts disagree on the basic effectiveness of the whole practice.  Most of us agree that there is indeed some things that you can do, behind the scenes,  to enhance the opinion that Google, Bing and Yahoo may have of you.

That being said, how much is enough?  How much is too much?  That depends on your site.  Is it trying to reach a global audience or a local one?  Is it a brand that you have worked long hard developing, or is it more disposable?  What you you trying to accomplishing?

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Social Media

There’s that buzz word again — Social Media.  Facebook, Twitter, MySpace, LinkedIn and a hundred others you have probably never heard of.  they can all be shrouded in mystery but somehow we know that we have to have a handle of them these days in order to really make in today’s online world.

Utilizing social media in your online marketing efforts doesn’t have to be a huge puzzle.Even a modest effort, applied in the right places, can have very positive effects on how your customers view you and your company.

The bottom line in Social Media is relationships and business.

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