Time To Expand Your Business?

This is part of an article that appeared in Bloomberg Markets on February 13, 2018

Vince Golle writes:

Time To Expand Your Business?

Optimism among small companies in the U.S. rose more than forecast in January, fueled by a record number of owners who said now was a good time to expand, according to a National Federation of Independent Business survey released Tuesday.

Six of the 10 components that make up the small-business optimism index increased in January, producing one of the strongest readings in the 45-year history of the survey. The figures show sustained, sturdy business sentiment since the November 2016 election.

A measure of plans to boost capital spending in coming months increased by 2 points to 29 percent, consistent with other data indicating robust outlays for equipment. One in five small companies said they plan to boost hiring, unchanged from the prior month, as finding qualified workers remains problematic and underscores a tight job market.

Well, that is great news.

Maybe It’s Time To Boost Advertising As Well

If your website has gotten stale, it’s probably time for a redesign.  This is especially true if the belt-tightening of the last couple years has meant you haven’t invested in keeping your site up to date.  Your website will also need to be optimized for all the new local searching on Google that is bound to happen in the coming months.  Does your site work well on small devices?   Mobile responsiveness is a must these days.

When consumer confidence is high, consumers spend more.  When businesses expand and hire new workers, there are more consumers looking for what you have to offer.

This should prove to be a great year for business.  Start right and get your web game in order.  Give me a call and let’s see what can do for your business.

The complete article is at BloombergMarkets.